Tell me something sweet

Challenge

In today's world of digital marketing campaigns, standing out in the crowd requires not only a great idea but also flawless execution. The contest website we created for the LOTTE Wedel campaign, in collaboration with the Biedronka retail chain, offered participants not just the chance to take part in the contest but also provided an exceptional user experience on mobile devices. The entire campaign and website design were prepared by GlobalSM, which entrusted us with the implementation and maintenance of the site. Our goal was to deliver a contest website that not only engaged users but was also fully responsive and easy to use on mobile devices. We understood that a significant portion of traffic would come from smartphones, so mobile optimization was our top priority. The site needed to work reliably on both Android and iOS systems while adapting seamlessly to various screen resolutions—a standard that is not always met in contest website projects.

Solution

n just one month, we developed a website using modern technologies, with a focus on reliability and speed. The site allowed users to register for the contest through a simple form, and each submission automatically generated a unique graphic that was sent directly to the user's email. To ensure the highest quality performance, we tested the website on over 30 different devices in the cloud, which enabled us to identify and fix any potential issues, ensuring flawless operation on both iOS and Android. The result? The site achieved over 8,000 visits from mobile devices, confirming that our optimization delivered the desired outcome. Throughout the campaign, we supported our partner, GlobalSM, to ensure all stages ran smoothly and contest results were delivered on time. This approach provided a positive experience for both the organizers and participants.